Vector Electricity Network needed to introduce themselves and their services to distinctive markets with particular concerns. Netconcepts took their content and presented it in a compelling and search engine optimal website that caters to these audiences. We also provided Vector with the tools they need to make the site a cost effective marketing tool, with Vector staff able to edit and update content through a user-friendly and robust content management system.
[ database | client admin cms | SEO ]
Visit The Site: Vector Electricity Network
Further Work For This Client: Vector Gas Portfolio, Pure Energy Portfolio and Vector Networks Portfolio Page
Vector Networks needed to provide potential investors and interested parties with easy access to company information. Easily managed and updated via a user-friendly content management system, Vectornetworks.co.nz provides up to date insight into the networks company in a search engine optimal form and offers the company a cost effective communications tool.
[ database | client admin cms | SEO ]
Visit The Site: Vector Networks
Further Work For This Client: Vector Gas Portfolio, Pure Energy Portfolio and Vector Electricity Networks Portfolio
How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.
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The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.
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Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.
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An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
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It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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Having just spent US$250,000 on an e-commerce system, the cosmetics company heard the news. Three weeks after their site going live, they would lose everything because the ASP was using leased hardware. These mistakes can be avoided if companies follow some basic principles says Stephan Spencer, President of Netconcepts.
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Alexis D Gutzman, author of “The Online Marketing Report”, used her website as a test case for AuditIt.com a free online assessment tool and got some valuable information in return.
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